What is a Branded Short Domain? Why Use & Is Good for SEO

A branded domain is the main part of a custom short link. It is a unique web address that is linked exclusively to your brand, usually your company name or the type of business you do.

For example, the website ‘Flashylink.com‘ uses the exclusive branded domain for their company, Flashylink.

The main reason to use a branded domain is to make your brand more visible and your short links more effective.

What is a branded short domain?

A branded short domain is a short and unique web address created just for your company. It helps keep your online appearance consistent and makes you easily recognizable everywhere on the web.

These short domains make it clear who you are just by looking at them, which helps build trust. When people know and trust your brand, they are more likely to click on your links because they know where they lead.

Here are some examples of branded short domains:

• Bitly – bit.ly: We recommend things that work for us or our customers. Having our own short domain helps people identify our brand more easily.
• LinkedIn – lnkd.in: LinkedIn uses short domains to make itself more visible and easy to find on search engines like Google.
• Pepsi – pep.si: Pepsi uses catchy short domains to keep its branding consistent across all online and printed materials.
• YouTube – youtu.be: YouTube’s short domain makes it easy for people to recognize and share its content, especially on social media where there is a limit to how much you can write.

Why should I use branded short links?

Branded short links allow you to keep your links short without hiding your brand name. This is great because every time someone shares your link, they are also spreading the word about your business.

Shortening links is now very common. Social media platforms like Twitter and LinkedIn will automatically shorten the long links you post.

Shortening links is something we can’t avoid, why isn’t it working for us?

Branded shortened links are custom-made URLs. You can create them by choosing a specific domain name and changing the last part of the URL, known as the slug. Let’s see what these words mean:

Subdomain: This is a prefix added to your existing domain name. For example, if your website is flashylink.com, a link blog.flashylink.com uses a subdomain. Subdomains don’t cost much, but they can make your links a bit longer.

Root Domain: This is a completely new domain that you buy just to shorten links. Our main website uses flashylink.com, but to shorten links, we use https://midly.in/OGJLcx. This keeps our short links relevant.

Slug: This is the part of the URL that comes after the main address. For example, in the URL http://blog.flashylink.com/lookalike, ‘lookalike‘ is a snail. It’s all about building one’s audience on Facebook. It’s a good idea to choose a slug that hints about the content of the link.

So, using branded shortened links can help keep your brand visible even when you shorten your URLs, and it lets you get a little creative with your web address.

Are Branded Domains Good for SEO?

Using branded domains can actually help your website’s search engine rankings, although some people believe that shortening URLs can hurt them.

In the past, using shortcuts in your web address (such as redirects) could reduce your site’s importance in Google’s eyes. But now, these shortcuts transfer the full value of the link to the page they point to.

If your branded domain is clear and doesn’t raise any red flags with search engines, you shouldn’t have any problems.

In addition to helping with SEO, branded domains have other benefits that can improve your marketing efforts:

• They can lead to more searches specifically for your brand, which helps improve your site’s SEO.
• They let you keep the tracking code outside of your URL, making it short and clean.
• They are easy to remember, so people are more likely to click and share them.

Overall, using branded domains properly does not negatively impact your SEO.

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